Fractional Chief Marketing Officer

Find out why 1,850+ Businesses have tapped our fractional CMOs

What is a fractional CMO?

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A Fractional CMO is an experienced marketing executive who works with a business on a fractional basis, with a focus on:

  • Developing Marketing Strategy: Create and implement marketing plans to meet business objectives.
  • Brand Management: Build and maintain a strong brand identity and presence in the market.
  • Digital Marketing: Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing.
  • Marketing Collateral: Develop marketing materials such as brochures, websites, and presentations.
  • Market Research: Conduct market research to understand customer needs and trends.
  • Lead Generation: Implement strategies to generate leads and drive sales.
  • Analytics and Reporting: Monitor and analyze marketing performance metrics to optimize campaigns.
  • Team Leadership and Management: Manage and mentor marketing teams or agencies.
  • Budget Management: Develop and manage marketing budgets to ensure resources are used effectively.
  • Partnership and Relationship Management: Build and maintain relationships with partners, vendors, and customers.

As a helpful guide we've organized this page into the links below, just click on whichever section you'd like to navigate to:

Why hire a fractional CMO?

Hiring a fractional Chief Marketing Officer (CMO) can be a strategic move for businesses seeking high-level marketing expertise without the commitment of a full-time hire. Fractional CMOs bring a wealth of experience from working with various companies and industries, offering fresh perspectives and innovative strategies. They provide cost-effective solutions, as they work on a part-time or project basis, eliminating the need for a full-time salary and benefits package. Additionally, fractional CMOs can scale their involvement based on the business's needs, providing flexibility and agility in adapting to market changes. Their expertise can help businesses develop and execute effective marketing strategies, drive growth, and enhance brand visibility, ultimately leading to increased revenue and market share.

Fractional CMO Services

Today's business challenges are more complex than ever before. Companies must continually adapt your product or service to meet the needs of today's marketplace while delivering a solid return on investment (ROI). The answer to increasing sales lies in creating a comprehensive marketing strategy to connect with buyers and accelerate revenue growth. Such an important effort requires the skills of an experienced marketing professional. 
At the strategic level, a fractional CMO can deliver marketing plans, lead competitive intelligence efforts, identify and manage progress toward KPIs – in essence, building a marketing machine that you can rely upon. Plus, they’re adept at working alongside the CEO and embedding with your executive level leadership – trusted with working on high-level business objectives that are the foundation of your company’s goals.

Spinning Your Wheels

Marketing is always conceived with the best of intentions. Unfortunately, those initial ideas don’t always pan out.
What’s worse is that some of the businesses most in need of guidance don’t even realize that there’s an issue.

Why?

So many companies are unable to even track their marketing metrics, much less do anything about the problems they see. They’re ill-equipped to quickly pivot to a new strategy, either because of bureaucracy within their organization or because they think they need to stay the course with their current course of action. The end result is a business that’s quickly left behind for other, more attractive competitors. It’s a truly unfortunate, yet totally preventable scenario.

A New Direction for Marketing

Lack of direction is a common problem in these businesses that can’t figure their marketing out. Every day brings light to a new marketing concept, a new gimmick that seems to be a sure-fire way to turn things around. But without an overall plan, these tactics are largely ineffective.A strong leader can help a business of any size to create and implement a realistic and powerful marketing plan -- but not just any plan. It’s one that works directly with the strengths of the company and the needs of their customers. It’s a strategy that’ll work in the short term and pay serious dividends over the long term.But a good leader does more than just shore up processes. A good leader instills morale in the company’s employees and helps them to buy into the new way of doing things. A good leader also interfaces

How A Fractional CMO Can Help

Lack of direction is a common problem in these businesses that can’t figure their marketing out. Every day brings light to a new marketing concept, a new gimmick that seems to be a sure-fire way to turn things around. But without an overall plan, these tactics are largely ineffective.A strong leader can help a business of any size to create and implement a realistic and powerful marketing plan -- but not just any plan. It’s one that works directly with the strengths of the company and the needs of their customers. It’s a strategy that’ll work in the short term and pay serious dividends over the long term.But a good leader does more than just shore up processes. A good leader instills morale in the company’s employees and helps them to buy into the new way of doing things. A good leader also interfaces

How to Select Your Fractional CMO

Discovery Call

This lets us gather some information and gain a deeper understanding of your needs and challenges in order to determine if we can provide value.

Alignment

Aligning your needs with our capabilities before moving forward minimizes potential conflicts, ensures mutual understanding, and sets the foundation for a successful / mutually beneficial business relationship.

Scope Review

Let’s make sure we understand your objectives and expectations so that we collaborate and execute successfully!

Rapid Launch

Launching rapidly and methodically seizes immediate opportunities and minimize risks, ensuring efficient resource allocation and achieving desired outcomes with maximum effectiveness.

Fractional CMO FAQs

What is a fractional CMO?

A fractional Chief Marketing Officer builds upon the natural synergy that exists between marketing and sales, while giving CEOs another boardroom ally to manage sales growth, customer success initiatives, sales development, and the overall revenue generating operation.

How much does a fractional CMO cost?

A fractional Chief Marketing Officer builds upon the natural synergy that exists between marketing and sales, while giving CEOs another boardroom ally to manage sales growth, customer success initiatives, sales development, and the overall revenue generating operation.

How much is a fractional CMO?

A fractional Chief Marketing Officer builds upon the natural synergy that exists between marketing and sales, while giving CEOs another boardroom ally to manage sales growth, customer success initiatives, sales development, and the overall revenue generating operation.

What does fractional CMO mean?

A fractional Chief Marketing Officer builds upon the natural synergy that exists between marketing and sales, while giving CEOs another boardroom ally to manage sales growth, customer success initiatives, sales development, and the overall revenue generating operation.

How does a fractional CMO work?

A fractional Chief Marketing Officer builds upon the natural synergy that exists between marketing and sales, while giving CEOs another boardroom ally to manage sales growth, customer success initiatives, sales development, and the overall revenue generating operation.